Hannah Choi performing live hot foiling on David Yurman jewelry boxes at South Coast Plaza in Costa Mesa. The boxes are personalized with gold foiling calligraphy.

Let’s Create Something Beautiful Together

Hannah Choi ‧ hello@choicalligraphy.com

Why Live Personalization Matters for Brands

Personalization is becoming increasingly important in the world of marketing, as customers seek more tailored experiences and products. Thoughtful, hands-on activations create strong and memorable brand moments, helping to build customer loyalty and drive long-term sales. Live calligraphy and personalization can organically create experiential engagement through the creation of keepsakes for guests and bespoke brand storytelling.

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K-Beauty is taking the world by storm ❤️💫 Loved all of the details incorporated into celebrating @tirtir_global launch their world tour in LA. The traditional Korean lucky pouches for holding the engraved compacts were the perfect touch. PS. Chec
A collaborative moment 🌸 When I was asked to provide calligraphy on paper fans for this dinner event, I saw an opportunity to elevate the guest experience even further. I pitched the idea of adding watercolor florals, and it felt like the perfect wa